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    By Dipo Tepede, 3 years and 11 months ago

    Creativity versus Business

    Average time to read2:50 minutes aprox.

    “Wisdom is not better than money; it is the commercial value of wisdom that is better” ‫ paraphrased from Proverbs 3: 13-15, KJV Bible.

     

    I was totally dumbfounded and interested after taking a peek at the monies charged by various comedians that participated in my company’s anniversary party. The money was quite huge and I was very happy for the participating artist. Why? You may wonder. Well, the entertainment business in Nigeria is actually maximizing the tool called business. The Nigerian artists have finally understood the power of numbers and how the frequency of this traffic can be optimally utilized to create mega box. 

     

     

    There is always a conflict between creativity and business. While the former is enjoyed by those apt in it, the latter becomes a burden they must carry in order to satisfy their present bills and economic demands. The fusion of these two entities (creativity and business) is hallmark of greatness extending to true happiness. Each time, I remember great artist like “Papy Luwe”, “Baba Sala”, I see people who loved their craft but failed to transform this craft into business opportunities.

     

    This is the dilemma that befalls numerous skilled personnel turned entrepreneur. They major on their skill and abandon the business angle. They tell themselves they love what they do and continue lavishing in poverty. They look at an economical independent person with envy and put up a front that they love what they are doing. Loving what you are doing is one thing; making money from it is another. There is a defined sequence to making money that actually makes business a science. Get a good value (product, service, or skill), connect the value to a niche market, promote the value to the niche market, make the value accessible to the niche market, acknowledge the customer as your boss and let your bosses compensate your value through their wallets.

     

    These are the common steps of excellent business practices and though they appear quite simple, they are very extensive in their application. Each step must be carried with subtle and careful precision, if there is any hope of success. Let’s take an example of a talented singer whose talent is evident by the response of the crowd when taking solo in a church service but is economically challenged. He/she leaves the obvious creativity and looks for any job in order to pay his/her bills. This is a very pathetic state because each time he/she looks at a successful musician, there is a leap in his/her heart.

     

    How do we get out of this ditch that most people find themselves? There are various methods but the one that readily comes to mind is the biography of Sean Combs (aka P.Diddy or Puff Daddy) who finished from Howard University and joined the music industry as an apprentice producer without pay. He grew through the ranks and produced his first hit with Mary J. Blidge and the rest was history. The principle used by Sean Combs is called the Oak Tree Principle whose seed is so small and very insignificant that the difference in proportion of the seed compared to the matured tree is very huge.

     

    This is the principle adapted by most successful people; join the business end as an apprentice to your talent, develop the business know-how in that particular field, network with the talents in the field and take your calculated risk. This way is sure though not popular and obviously not easy.

     

    Have you seen “The Apprentice: Martha Stewart”? Wow, you really need to see it if you are interested in managing and leading various projects now and in future. It is a reality show where sixteen talented individuals from various fields were interviewed for one position titled apprentice of Martha Stewart. Martha Stewart is the first female American billionaire with various investment portfolios and businesses ranging from Media, Magazines, and Food. The interview comprises various projects from selling a product to accomplishing a set vision. For more on The Apprentice: Martha Stewart, Click HERE

     

    Why am I referring to this show? The show will detail to you in an entertaining manner, the essence of business in creativity. It will make you understand that creativity without business is a foolhardy.

    Listen to this podcast Listen to this podcast

    IF YOU ENJOY THE ARTICLE ABOVE, YOU CAN SUBSCRIBE TO MY ARTICLES BY CLICKING HERE

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    14 comments

    Gravatar #14. J
    3 years and 10 months ago

    Students in free enterprise
    http://WWW.SIFE.ORG

    Is a multinational diverse place for students and young enterprenuers in various counties to come together to help each other out and learn about various business local opportunities and act as a business network for each other.

    m2m

    Gravatar #13. J
    3 years and 10 months ago

    regarding business,

    All buinesses are run on the same basic premise ie you buy cheap and sell high to make a profit. There is no company (even if its Shell or Microsot or Dangote cement) that is out there that is doing what you cant do believe it or not. The only thing is you dont have the skill to make the product or provide the services they provide.

    You can get the needed skill by by learning on the job, learning in class, employing/paying people with the skill, asking questions and doing a little trial and error here and there to learn from you mistakes. being serious, focused and dedicated about what you want to achieve. Eliminating people who are negative about your plans around you.

    m2m

    Gravatar #12. Yomi Adegboye
    3 years and 10 months ago

    Hello again, Mr Tepede,

    I did mention in my first comment that I am in agreement with the idea behind your post. I made that clear, so its not a question of perspective. We are agreed as far as the business side of creativity is concerned.

    But I also made it clear that where I have issues is the fact that:
    1. You paraphrased a verse of Scripture to say what it clearly does NOT say
    2. You attempted to use this faulty paraphrase to validate what is essentially a good idea

    Point (1) above naturally creates problems and introduces new shades to the picture, which may explain why we drifted from the primary point. Some of these shades include Simi Ajayi's stand (which is quite valid), and my references to covetousness, as you put it, among others.

    For me, as someone who has seen the damage done by the improper interpretation and application of Scriptures, I just couldn't let your paraphrase pass unchallenged. I'm sorry again if I seem to be a pest. I'll let it drop here, as I believe my point is made.

    Beyond that, again, I stand with you that creativity and financial returns are not mutually exclusive. Its been engaging discussing this with you.

    m2m

    Gravatar #11. Dipo Akin Tepede
    3 years and 10 months ago

    Hi Mr Yomi,

    I think we are having perspective issues here;

    I never said being wealthy means being wise; I am advocating commercializing your innate skills and my submissions are very clear (or so I thought).

    There are a lot of poor wise men around that is my motive for writing this post so this poor wise men can add another skill called commerce (or sales).

    I had to re-read this post to see where you are missing my point but I can not see where.

    You keep on saying things like covetousness when I am interested in things like greatness and influence. i think we have different lenses...

    m2m

    Gravatar #10. Yomi Adegboye
    3 years and 10 months ago

    By the way, Simi Ajayi has a valid point there. There are those who choose to contribute their talents, skills and abilities to a cause. Such people do derive more fulfilment than financial returns can give.

    I know a few people who teach just for the love of it. They accept little pay in order to be able to impart vital knowledge to the next generation. There are unpaid and little paid missionaries, musicians, teachers, artists and artistes all over the world who chose their vocations based on love and commitment to higher values.

    Unfortunately, in a world where almost everything is generally evaluated in terms of how much money an individual makes or has, most of those people are un-noticed, unappreciated and unsung. But their contributions to life and society (and sometimes eternity) are worth much more than what silver or gold can adequately measure.

    Jesus Christ said: «Take heed, and beware of covetousness: for a man's life consisteth not in the abundance of the things which he possesseth» (Luke 12:15).

    Those who choose to offer their services without the primary motive of financial gain are not less valuable or less wise than those who are in it for the money.

    m2m

    Gravatar #9. Yomi Adegboye
    3 years and 10 months ago

    Even if you take the words «merchandice» and «gain» literally, your paraphrase would be partly right; not even 100% correct. Partly right because your paraphrase also presents a statement that is Biblically unsound, faulty and hence false: «Wisdom is not better than money».

    There is nothing in the original verse to remotely suggest this. Again, several Scriptures knock this very statement off:

    - wisdom is better than rubies (Prov. 8:11)
    - How much better is it to get wisdom than gold (Prov. 16:16)

    But as pointed out already, taking a literal interpretation of the words «merchandice» and «gain» in the context puts your conclusions (paraphrase) at variance with what the rest of Scriptures teach.

    Maybe it would be okay for us to backup a little and you explain what you mean by the «commercial value of wisdom». Does that mean that wisdom should necessarilly produce commercial gain, as your explanation in the last post seems to suggest? That's what it would mean if you take the literal approach with this verse.

    The consequense of your position is that it should be impossible to have a poor wise man in the first place. His wisdom (with its commercial value) would of necessitty have made him rich. Yet, Ecclesiastes, Proverbs and other verses of the Bible make it clear that wisdom does not necessarilly translate into commercial gain.

    Looking forward to discussing this further, if you don't mind. However, I am not out to spoil your post, and would appreciate you letting me know if and when you feel a continuation of this debate would detract from what you set out to achieve. Do stay blessed.

    m2m

    Gravatar #8. Dipo Akin Tepede
    3 years and 10 months ago

    Hi Mr Yomi,

    STRONG'S Exhaustive Concordance of the KJV bible describes the hebrew word for Merchandise as used in Proverbs 3: 13-15 as cachar which translates to profit (from trade).

    Trade means Commerce. Profit means bottom line in the field of commerce or should I say business.

    So, I believe my paraphrase is 100% correct.

    I did not say the advantage of wisdom is it's commercial value but that the commercial value of wisdom is better than money. Your story from Ecclesiates backs that up very tight.

    Your qoute;

    » The exercise or possession of wisdom may or may not result in greater financial/commercial/material results »

    Thats is exactly why I am writing the article

    The wise man was not remebered which means he was not famous. This does not translate to him being poor or wealthy. If the man had wealth together with wisdom, he surely would be famous.

    I believe your story just proves my point.

    Thank you very much, Mr Yomi for making me think things through...

    m2m

    Gravatar #7. Yomi Adegboye
    3 years and 10 months ago

    @Dipo: While I agree with you on the issue of the business angle being important in the pursuit of creativity, I must disagree with your paraphrase of the Bible verse you used in an attempt to give credibility to your submission.

    Your paraphrase reads: “Wisdom is not better than money; it is the commercial value of wisdom that is better”

    The KJV says: Happy is the man that findeth wisdom, and the man that getteth understanding. For the merchandise of it is better than the merchandise of silver, and the gain thereof than fine gold. The words «merchandise» and «gain» as used here are not a literal reference to commerce. The context conveys the concept of results.

    Thus an accurate paraphrase of that verse would read: Happy is the man who finds wisdom, The man who gets understanding. For her good profit is better than getting silver, And her return is better than fine gold. (note the emphasis).

    No; the Bible does NOT say that the advantage of wisdom is its commercial value. If that were so, all rich men would be wise men and all poor men would be foolish men. But we know otherwise; don't we? As a matter of fact, the Bible says: Now there was found in (a city) a poor wise man, and he by his wisdom delivered the city; yet no man remembered that same poor man (Ecclesiastes 9:15). The exercise or possession of wisdom may or may not result in greater financial/commercial/material results.

    Beyond that score on interpretation of Scriptures, yes; creative people need to look at the business side of what they do. It is pretty much like the web developer who cranks out a website that is functional and measures up to all standards, but cannot figure out how to make any money from the site. In all probability he loves what he does but will also likely starve for doing what he loves.

    Cheers!

    m2m

    Gravatar #6. Dipo Akin Tepede
    3 years and 10 months ago

    @ Simi Ajayi

    Thanx for your comments.

    Art for art's sake? I believe that's what Iam kicking against.

    Well. it is my opinion that every artist love his art more than money even the businessman loves the art of business more than the money. It's not about the money but the value that is accrued to the art. Most times the value is translated to money........

    m2m

    Gravatar #5. simi ajayi
    3 years and 10 months ago

    i'd like to point out to the writer of this article that some artistes (like me) are of the opinion that there is a concept called 'art for art's sake'. What that means in english is that the artiste idulges himself in his art simply for the pleasure of it. This artist maintains that he enjoys his art and even though he would not mind to make some money off it... money is actually the least (believe it or not) of rewards he gets from his art.

    m2m

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